When I was traveling in the most obscure places in 1984 Coke was everywhere. It astounded me! Part of me was disgusted, another part intrigued. Barefoot Nepalese sherpas carted stacks of Coke bottles up the Himalayan mountains, markets in Calcutta had Coke stands, you could buy a Coke in roadside Bangladesh and Ethiopian cafes.
How did they do that?
What can I learn from Coke...
towards transformation, innovation, energy, learning, living, leadership and leisure?
Check out the trailer for "The Cola Road," a documentary that's coming out soon.