Tuesday, May 19, 2009

Music in the Making ~ Play long and loud

If you are reading this in a newspaper you’re likely a Boomer who grew up in a computerless world, void of ipods and twittering. Boomers still purchase newspapers, read it sipping their coffee at the kitchen table, then wash the black ink off their hands and nose. If you’re online, then you might be a Gen Xer, Millennial or an early adopter who is more comfortable getting news (if ‘traditional’ news is important to you) from the Net. Have a sip of designer latte, water or natural herb tea and click away.

It is this same technology that is providing new freedoms for many in terms of choosing where they want to live.

Established communities around the world have highly developed rich, creative cultures. They boast live musicians and poetic masters. People snuggle among the intricate architecture, gathering at outdoor cafes and town squares where they dive into ideas, innovate and connect, building strong economies. These are the places people want to live.

Communities with unique character and an authentic nature attract the creative class – young, talented, passionate people. What are they looking for?

- Cultural variety; neighborhood art galleries, eclectic music venues and exciting nightlife
- Opportunity for active, participatory recreation; special events, Frisbee leagues, activity clubs
- Convergent spaces; studios, theatres, social networking sites, blogs, forums
- Authentic, historic neighborhoods; renovated train stations, restored character homes, corner store/cafes
- Natural settings; amphitheatres, natural trails and parks
- High-tech infrastructure; supporting communication, interaction and education

Creative industries are among the fastest growing economic sectors in sustainable communities. Placing value on arts and culture ensures opportunities for participation and expression that fuels the growth of a creative community. What is the political will to support cultural interaction, activity and education? Visionary leadership that encourages creativity, risk-taking, and innovation is vital to kick-start and realize creative projects that result in economic and social benefits.

Rethink the importance of technology to enhance art appreciation and reform education through the arts to craft your home grown creative class. Infuse a culture of creativity by engaging in opportunities that compose the music to distinguish your creative community. Be it a symphony, jam session, or hip hop masterpiece, play long and loud.

Visit me at www.4excellence.ca

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